T-Mobile: Singalong
Saatchi & Saatchi
SUMMARY
This is the story of a how a single cohesive, fully-integrated campaign successfully delivered both brand metrics and business objectives across six very diverse markets.
The creative idea of inviting thousands of people to come and sing karaoke with us in Trafalgar Square came from our desire to truly bring T-Mobile’s brand promise (“Life is for sharing”) to life in the most interesting way possible. We wanted to add to the sum of human happiness and give people something memorable to share in, and to share with their friends. We wanted to create culture,...