The London Metropolitan Police: Who Killed Deon?
Agency: Abbott Mead Vickers BBDOClient: Metropolitan Police ServiceProduct: Youth Violence
Objectives
Youth violence is a serious issue. Between January and September 2010 there were 14 teenage murders in London, including 4 shootings. To help the Metropolitan Police Service tackle this problem we needed to explain the complex legal principle of Joint Enterprise – if you are connected to or have knowledge of a crime you can be charged for it, to 13-15 year olds. These teenagers are underprivileged and on the periphery of gun and knife crime but...