The Committee to Protect Journalists: Last Column

Committee to Protect Journalists (CPJ), a non-profit organisation, increased awareness of the number of journalists killed while reporting with a memorial book and logo.

Campaign details

Brand: Committee to Protect Journalists (CPJ)Agency: Fred & Farid New YorkCountry: United States

Objectives

The Committee to Protect Journalists (CPJ) is an independent nonprofit organization that promotes press freedom. Numerous journalists die every year reporting the news. And while many people have heard of high-profile cases like Jamal Khashoggi's, the general public is completely unaware of the tragic scope of the situation: 1,337 journalists have been killed in the line of duty since 1992.

The goal of the campaign was to get the public to remember these journalists and to speak up about...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands