TELE2 Lithuania: TELE2 Flying House

TELE2, a telecommunications brand, showed the people of Lithuania the benefits of its mobile broadband product by launching a mobile broadband-installed house attached to a hot air balloon that flew across the country.

Campaign details

Advertiser: Tele2Brand: Tele2Agency: Adell Taivas Ogilvy VilniusCountry: Lithuania

Objectives

By the year 2017, telecommunications brand TELE2 was fully benefiting from its brand strategy as the cheapest brand in the market1. It was time to face a new business challenge in order to grow.

In order to meet these needs Mobile broad band product has been communicated for the audience via traditional advertising2. However the results3showed that the audience did not understood the benefits of the product from previous communication and did not consider the product...

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