Team Gleason: Robocalls from humans

Team Gleason, a foundation dedicated to helping ALS patients, used the technology ALS patients use to robocall US politicians to encourage them to sign the Steve Gleason Enduring Voices Act.

Campaign details

Brand: Team GleasonAgency: OgilvyCountry: United States

Objectives

Our goal was to create a powerful campaign for Team Gleason, a non-profit organization founded by former NFL and ALS patient Steve Gleason, that would help protect the life-changing technology those with ALS rely on to have a voice. We needed to get an important piece of legislation passed, which would make affordable access to this technology permanent, before it expired. This pro-bono work had $0 in paid media behind it. Because we could not actively target our audience, our goal was to create the right...

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