Street Grace: Stop Traffick

Street Grace, a charity dedicated to fighting child sex trafficking, raised mass awareness of the issue of sex trafficking in Georgia, USA, with its campaign Stop Traffick.

Campaign details

Brand: Street GraceAgency: BBDO AtlantaCountry: United States

Objectives

Our marketing objective was all about reach and penetration. Child sex trafficking isn't just a problem in poor communities or urban pockets. It's a widespread disease that touches everyone throughout the state. Thus our message needed to be big, loud and break through every other message in the market. A stunt of this magnitude required months of coordination. Along with Street Grace's CEO Bob Rodgers, we reached out to Georgia Attorney General Chris Carr six months prior to the stunt. From there, it required citywide...

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