Street Grace: Gracie AI

Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.

Campaign details

Brand: Street GraceAgency: BBDO AtlantaCountry: United States

Objectives

Street Grace is a charitable organization dedicated solely to fighting and stopping child sex trafficking in Georgia and beyond. Domestic minor sex trafficking is still a hidden yet prevalent problem in America. Each year, 300,000 children are at risk of being victimized by sex trafficking, entering "the life" at an average age of 12-14 years old. Atlanta is ranked number-one for sex trafficking, in part due to having the world's busiest airport and being a major destination for refugees.

One effort to tackle this horrific...

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