Stillhouse: Unbreakable OOH

Stillhouse Spirits Co, a whiskey brand, relaunched its brand in the US as one that comes in an aluminium can instead of a glass bottle.

Campaign details

Brand: Stillhouse Spirits CompanyAgency: We BelieversCountry: United States

Why is this work relevant for Creative Strategy?

Stillhouse is an affordable line of spirits that tried to resonate with its target using hip hop culture with no tangible results.

This work is relevant for creative strategy because we decided to relaunch the brand with our consumers and our metal can as the heart of the story.

Background

For the relaunch Stillhouse wanted to communicate what makes the line different: a whiskey that comes in an aluminum can instead of a glass bottle.

The goal...

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