Sprite: Love you hater

Sprite, the soft drinks brand, connected with teenagers in Argentina by promoting love in the face of hate.

Campaign details

Brand: Coca-ColaAgency: Santo Buenos AiresCountry: Argentina

Objectives

The campaign was conceived to reach teenagers in different segments with the objective of causing real impact in their community.

We produced over 1,000 GIFs for teenagers to answer comments with love on social media.

Local and international musicians created new songs using their own haters' comments. Showing that, by staying fresh, you can neutralize any kind of aggression. (TV, radio & social media)

World champion pole dancer, Alberto del Campo, choreographed a routine based on his haters' comments, and danced to the sound of the...

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Insights Team
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