Spies Travels: Do it for Denmark, Mom and Spies

This case study explains how the Danish travel agent Spies Travel used a provocative online film and PR to increase sales.

Advertiser: Spies TravelsAgency: Robert/Boisen & Like-mindedCountry: Denmark

Objectives

As fewer holidaymakers take package holidays, provocative creativity helped safeguard the future of a 60-year-old Danish travel brand famous for…traditional package holidays.

1.1 Spies

Spies is Denmark's leading travel company1. Founded in 1956, it built its success on traditional package holidays, taking generations of Danish holidaymakers to European beach resorts for their annual fortnight in the sun. Spies has done this so successfully, for so long, that it has become an institution in Denmark. Spies isn't just famous for package holidays - it's synonymous...

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