Sparkasse: Giro seeks hero
Jung Von Matt Berlin
What were the objectives for the creative work?
Marketing context:
"Wenn's ums Geld geht Sparkasse." (Roughly: "When it comes to money, the place to go is Sparkasse.") As the trustworthy credit institute next door, Sparkasse was and is the strongest brand out of all German credit institutes. Whereas private banks first and foremost strive for profit, the public and decentralised Sparkassen want to offer investment opportunities to the wider public and satisfy their financial needs. In short: Sparkasse is the financial institution for everyone. Nevertheless, the tough competition with regard to prices...