Campaign details
Brand: SparkIdea: Colenso BBDOCountry: New Zealand
Objectives
Brand & Business Objectives
- Help to raise the profile of Te Reo Māori
- Increase in brand consideration of Spark: Kupu was never designed to provide a financial return
Additional Communications Objectives:
- Acquisition
- 16,000 app downloads (stretch target of 26,000)
- 500% in-app interaction rate (each user interacting with the app at least 5 times, taking a photo or playing an audio clip).
- Amplification
- 2,500 social shares from the app.
Summary of the work
The global connectivity enabled by smartphones is contributing to the decline of...