Rock The Vote: Build the vote

Rock the Vote, a non-profit organisation, launched Build the Vote in Canada to increase youth voter turnout in an educational way.

Campaign details

Brand: Rock the VoteAgency: Sid LeeCountry: Canada

Why is this work relevant for Creative Strategy?

Build the Vote helped Rock the Vote reinvent its way of viewing its social responsibilities outside of the traditional "go vote" campaigns and brand ecosystem by engaging its audience differently. Data collection and a strategic approach for the launch of the experience propelled the non-partisan non-profit to the forefront of the conversation when it comes to civic education for young Americans, and made them a key partner for schools and parents, transforming a social experiment into a long-lasting...

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