RepresentUs: Dictators

RepresentUS, an anti-corruption campaign, launched a campaign in the US to raise awareness of its fight against political corruption and show Americans that they were causing the Democracy to fail.

Campaign details

Brand: RepresentUsAgency: Mischief @ No Fixed Address New YorkCountry: United States

Why is this work relevant for Creative Strategy?

RepresentUS is an anti-corruption, non-partisan, not-for-profit out to fight government corruption deeply embedded in all levels of the American political system.

The key word here is "non-partisan". We needed a campaign that would appeal to all parties in the noisiest category (politics) during the noisiest time (2020 US elections). This would require deep strategic navigation to unearth a golden insight that we could marry to a human truth, to appeal to everyone no matter...

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