Campaign details
Brand: RepresentUsAgency: Mischief @ No Fixed Address New YorkCountry: United States
Why is this work relevant for Creative Strategy?
RepresentUS is an anti-corruption, non-partisan, not-for-profit out to fight government corruption deeply embedded in all levels of the American political system.
The key word here is "non-partisan". We needed a campaign that would appeal to all parties in the noisiest category (politics) during the noisiest time (2020 US elections). This would require deep strategic navigation to unearth a golden insight that we could marry to a human truth, to appeal to everyone no matter...