Reddit: Up the vote

In 2020, Reddit, a social news website, launched the campaign 'Up the Vote', focusing on one of America's biggest weaknesses: voting.

Campaign details

Brand: RedditAgency: R/GA San FranciscoCountry: United States

Why is this work relevant for Creative Strategy?

In 2020, Reddit faced an acute challenge to authentically shift perception and demonstrate the value of its brand to benefit society. Social networks were under the microscope, and Reddit was still seen as a place for frivolous content instead of important cultural conversations. If the world did not see genuine positive impact from Reddit, the platform could struggle to win and hold users and advertisers. Reddit demonstrated its value by leveraging one of its strengths, which happens to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands