Campaign details
Brand: RedditAgency: R/GA San FranciscoCountry: United States
Why is this work relevant for Creative Strategy?
In 2020, Reddit faced an acute challenge to authentically shift perception and demonstrate the value of its brand to benefit society. Social networks were under the microscope, and Reddit was still seen as a place for frivolous content instead of important cultural conversations. If the world did not see genuine positive impact from Reddit, the platform could struggle to win and hold users and advertisers. Reddit demonstrated its value by leveraging one of its strengths, which happens to...