Pro Infirmis: Mannequins

This case study describes how Pro Infirmis, Switzerland's largest organisation for the disabled, drew attention to the desirability of the inclusion of the disabled into society.

Pro Infirmis: Mannequins

Jung Von Matt/Limmat

The key challenge for Pro Infirmis:

Higher awareness among the general public – with minimal use of paid media

Pro Infirmis, Switzerland's largest organisation for the disabled, is dependent on donations in order to be able to offer its services and assistance to disabled people. To create confidence among potential donors, Pro Infirmis needs to achieve and maintain a high level of awareness in the charities sector among the general public. This goal should be achieved with the most efficient use of resources possible.

Raising public awareness of the issue of inclusion of...

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