Paramount: A mountain of entertainment

In the US, Paramount+, a video-on-demand service, launched a campaign to promote a new streaming service, bringing together the biggest names in entertainment.

Campaign details

Brand: Viacom CBS/Paramount PlusAgency: Droga5Country: United States

Why is this work relevant for Creative Strategy?

With such a wide-ranging collection of entertainment coming to Paramount, we needed to unite them under one creative strategy. We had to create something that could encompass everything from big-budget horror movies to Saturday cartoons, the Grammys to The Jersey Shore, serious journalism to Beavis and Butt-Head.

Background

With a mix of live sports, live news and top-notch TV and movies, Paramount+ was bringing together the biggest names in entertainment on one streaming service.

But in the midst...

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