Campaign details
Brand: NissinAgency: dentsumcgarrybowenCountry: Brazil
Objectives
There were clear brief objectives for this campaign.
On brand metrics
Increase awareness of the product; engage consumers on social media platforms, since most of the communication strategy of Nissin works on digital platforms and it is where the brand can connect better with consumers
On consumer behavior
Nissin Lámen is a 53-year-old product that hasn't change that much during the time, so we had to create a new conversation that provoked people to consume the product even more
On brand health
Keep leading the market, doing different and...