Nissin: The Apology

Nissin, a food company, sparked conversation and drove sales in Brazil with its unconventional Apology campaign.

Campaign details

Brand: NissinAgency: dentsumcgarrybowenCountry: Brazil

Objectives

There were clear brief objectives for this campaign.

On brand metrics

Increase awareness of the product; engage consumers on social media platforms, since most of the communication strategy of Nissin works on digital platforms and it is where the brand can connect better with consumers

On consumer behavior

Nissin Lámen is a 53-year-old product that hasn't change that much during the time, so we had to create a new conversation that provoked people to consume the product even more

On brand health

Keep leading the market, doing different and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands