Nike: Dream Crazy

Nike, a sportswear brand, launched Dream Crazy in the US, a campaign featuring NFL player Colin Kaepernick, which inspired a new generation of athletes to break conventions in their sports.
  • The goal of the 30th anniversary of Nike's iconic line was to prove it still had the power to provoke, and that it had lost none of its ability to inspire.
  • The idea was to harness the original sense of rebellious self-belief behind Just Do It and show how athletes today were using that spirit to move sport forward, and the world with it.
  • The campaign started with a tweet from Colin Kaepernick, before Nike launched a two-minute film during the opening of the NFL season, which encouraged a new generation of athletes to dream crazy by celebrating...

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