Advertiser: National Football LeagueAgency: Grey New YorkCountry: USA
Objectives
A Bit of Background
A nation falling out of love with football.
For decades, football has been America's most watched and most loved sport.1Every week, across the continent, families gather, millions of team shirts are donned, faces are painted, cookouts and tailgates spring up. But the love of football has been impacted by the public's perception of the NFL, the league behind the game. In the wake of negative NFL headlines and scandals, many people have fallen out of love with the league and...