Campaign details
Advertiser: National Safety CouncilBrand: National Safety CouncilAgency: Energy BBDO ChicagoCountry: United States
Objectives
A household killer
Prescription opioids contribute to the deaths of more than 22,000 Americans each year.1 Yet, when we started this project in early 2017, media coverage of the opioid epidemic in the United States was largely focused on the illegal use of heroin and fentanyl, not prescriptions. The deaths of Michael Jackson, Whitney Houston, and Prince gave prescription opioid abuse a blip of national attention, but it never lasted.
National Safety Council (NSC) recognized this was...