Music for Life: Make it to Muse

This case study describes a campaign by Music for Life (MfL), a charitable project organised by radio station Studio Brussels, which sought to raise awareness and support for people with dementia in the Flemish area of Belgium.

Music for Life: Make it to Muse

Agency: Mortierbrigade BrusselsAdvertiser: Studio BrusselsBrand: Music for LifeCountry: Belgium

Objectives

Music for Life (invented by radio station Studio Brussels and hereinafter referred to as: MfL) grew into a unique brand in 6 years time. The combination of live radio and events succeeded in drawing attention to forgotten world problems, raising funds for them and being a big, warm party at the same time.

Although a new record amount was collected year after year (€ 7,142,716 in 2011)1, Studio Brussels decided to reinvent MfL in...

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