M Savers: From Basic to Brilliant - The story of the UK's fastest growing grocer
Coley Porter Bell London
Advertiser: MorrisonsBrand: M SaversCountry: United Kingdom
Objectives
SCOPE OF THE PAPER
This paper tells the story of how Morrisons Value Own Brand1 was given a total makeover to prove budget doesn't mean less quality or less fun. This transformation, at a time when the economy was failing, brought joy to a category that previously felt somewhat dull and gloomy,making it the fastest growing grocery brand in the country2.
This was part of...