Campaign details
Advertiser: Abu Dhabi Department of Culture & TourismBrand: Louvre Abu DhabiAgency: TBWA\RAAD DubaiCountry: United Arab Emirates
Objectives
'Louvre', an icon that shaped culture over centuries, established new roots in Abu Dhabi in November 2017. As the first Universal Museum in the Arab world, the aspiration was to shift the UAE from a luxury hub to a cultural hub within the Middle East.
The opening month began with a string of events from global celebrity visitors to concerts and performances, 3D laser mapping light show, 360 advertising campaign, and several ribbon-cutting events....