Campaign details
Brand: Little CaesarsAgency: McKinneyCountry: United States
Why is this work relevant for Creative Strategy?
In the world of national pizza chains, Little Caesars is often left out of the conversation between Pizza Hut, Domino's, and Papa John's.
But that's crazy, because we rival them in a blind taste test. We make our dough fresh every single day. We're a family-owned business that stands behind customers. Most people don't know any of that; they just think we're cheap pizza.
We had to stand up to the category and tell our story. Our strategy was...