Latet: Empty Tables

Latet's 'Empty Table' campaign aimed to raise awareness of the issue of poverty in Israel.

Latet: Empty Tables

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

SUMMARY

The Brief:

Latet is an organization that distributes “food packages” to Israelis who can't afford basic food baskets.

With the Jewish New Year just days away, “Latet” wanted to raise public awareness to the issue and enough money to give 200,000 Israeli families a good holiday meal.

The Creative Solution:

In order to achieve this, we chose the strongest symbol - empty tables – and created social protest exhibit in the most important protest place in Israel - Rabin Square in Tel Aviv.

We filled the square with...

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