La Voz Del Interior: Life signs
Agency: Ogilvy & Mather Buenos AiresAdvertiser: La Voz del InteriorBrand: La Voz del InteriorCountry: Argentina
Objectives
Our objective of this campaign, for La Voz Del Interior, a local newspaper, was clear: we wanted less road accidents to happen. That's why we created more awareness about the consequences of reckless driving, by installing Life Signs. Once people saw these special signs, lots of them changed their attitude and behaviour when it came to driving on highways, and accidents did drop considerably.
Strategy
Statistics show that car accidents are the number...