Iziko Museums of South Africa: The Slave Calendar and the Iziko Slave Museum – How a simple calendar touched the lives of 33.7 million people

The Iziko Museums of South Africa, a group of museums, created an oversized calendar to celebrate and remember the stories of enslaved family members of South African citizens, in order to increase visitor numbers.

Advertiser: Iziko Museums of South AfricaBrand: Iziko Museums of South AfricaAgency: Geometry GlobalCountry: South Africa

Objectives

As one of South Africa's national museums, the Iziko Slave Lodge Museum is tasked with educating South Africans about the forgotten history of slavery in our country. This is part of their Nation Building mandate, an endeavour to bring together the communities of South Africa through understanding of our history and how it still affects various communities.

However, visitor numbers to the Slave Museum have been declining over recent years, and it was vital to arrest this...

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