Advertiser: Iziko Museums of South AfricaBrand: Iziko Museums of South AfricaAgency: Geometry GlobalCountry: South Africa
Objectives
As one of South Africa's national museums, the Iziko Slave Lodge Museum is tasked with educating South Africans about the forgotten history of slavery in our country. This is part of their Nation Building mandate, an endeavour to bring together the communities of South Africa through understanding of our history and how it still affects various communities.
However, visitor numbers to the Slave Museum have been declining over recent years, and it was vital to arrest this...