Intermarché: Sugar Detox

This case study shows how Intermarché, a supermarket brand, successfully helped its French customers reduce their daily sugar intake be creating a six-step sugar-detox yoghurt pack.

Advertiser: IntermarchéAgency: MarcelCountry: France

Objectives

Our first objective was to generate market penetration.The battle between food retailers in France in not only a price perception one. People now choose their main food retailer based on the level of food quality (produce and manufactured goods). In order to conquer more consumers and gain market shares we needed Intermarché to be identified as the leader on food quality. To achieve this, we aimed to prove that Intermarché is improving food quality through its own products and is helping consumers to adopt a healthier lifestyle. In line...

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