IKEA 2012 Catalogue: A roommate worth having
303Lowe Subiaco
Advertiser: IKEABrand: IKEA 2012 CatalogueCountry: Australia
Objectives
The IKEA catalogue
The IKEA catalogue is an institution. For IKEA, it sets the commercial tone for the whole year. It contains the key IKEA range of new and existing products, the prices (which are set for the entire year) and is distributed via letterbox drop to 100% of deliverable households in the metropolitan area in Perth and Adelaide over a two-week period in August. It is the cornerstone of IKEA's marketing program. It is the distillation of the...