Campaign details
Brand: Business IcelandAgency: SS+KCountry: United States
Why is this work relevant for Creative Strategy?
As the world went into collective pandemic lockdown, the last thing people stuck inside with pent-up frustrations needed was a tourism campaign from somewhere they couldn't go. But with Iceland's tourism industry, and much of their economy, on the line, we couldn't afford to let that stop us.
So we sought a powerful, human truth to position Iceland as the answer for people's emotional needs in a world where travel wasn't an option. It would take an unusually powerful...