HP Reinvent Security

HP Inc, an American technology company, created awareness of the dangers of a hacked printer by launching a global episodic film series, entitled The Wolf.

Advertiser: Hewlett PackardBrand: Hewlett PackardAgency: Giant SpoonCountry: Global

Objectives

Cybersecurity is affecting how businesses around the world work and operate. Every new week brings the latest story of a debilitating hack on businesses of all sizes. While IT managers scramble to prevent these potential security breaches, individuals scramble to see how they might be affected. IT managers stake their career on the security of their business, so the last place they want to see their company is in a headline about the latest cybersecurity breach. To avoid an attack and to preserve their...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands