himaya: Break the Silence

This campaign for himaya, a Lebanese charity fighting against the sexual abuse of children, sought to break the taboo of discussing child abuse.

himaya: Break the Silence

Leo Burnett Beirut

Advertiser: himayaBrand: himayaCountry: Lebanon

Objectives

"Child Sexual Abuse: the Situation in Lebanon" was a study done in 2008-2009 by Kafa organization, under the supervision of the Lebanese Ministry of Social Affairs and supported by the International organization Save the Children (Sweden). It reported that 885,000 children are victims of psychological abuse, from which 738,000 suffer also from physical abuse and 219,000 from sexual abuse. To understand the extent of the problem, in a country as small as Lebanon, this means that 1 out of 7 children in Lebanon is a victim...

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