Heart & Stroke Foundation of Canada: Make Health Last

This case study describes a campaign by the Heart & Stroke Foundation of Canada, a charitable organisation, which sought to increase awareness of the diseases amongst baby boomers.

Heart & Stroke Foundation of Canada: Make Health Last

Agency: Lowe Roche TorontoAdvertiser: Heart & Stroke FoundationBrand: Heart & Stroke FoundationCountry: Canada

Objectives

This paper tells the story of how the Heart & Stroke Foundation (the Foundation) woke up our Baby Boomer target to the stark realities of heart disease and stroke, which takes 1 in 3 Canadians before their time1. We crafted the Make Health Lastcampaign, which saw provocative multi-channel ads informing Canadians that the average Canadian will spend their final decade in sickness and disability, and encouraged...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands