Google India: Reunion
Ogilvy & Mather Mumbai
What were the objectives for the creative work?
The Objectives:
- Communication Objective: Change perception of Google Search from being only a source for research based information to a daily use product, which can be accessed on the mobile.
- Marketing Objective: Resulting in an increase of average searches per day by 5%: from 200 million to 210 million a day.
- Commercial Objective: As a consequence, increase overall revenue
What was the strategy behind the creative work?
Google = Online search category in India
Google defines the search category in India, as...