Fundación Summer and Canal 13: #GoodByeCiberBullying

Fundación Katy Summer, a charity dedicated to helping prevent cyberbullying, launched a campaign in Chile that used AI to create a song sung by Katy about cyberbullying after her passing.

Campaign details

Brand: Canal 13 + Fundación Katy SummerAgency: La FamiliaCountry: Chile

Objectives

Cyberbullying has been a normalized behavior among teens, but 49% of them, between 15 and 29 have suffered in Chile and although 44% of the one how suffered it present depression symptoms there is little understanding on the relation between cyberbullying and depression.

By working with Katy Summer's foundation, created by Katy's parents after she committed suicide due to frequent cyberbullying aggressions, we had the following shared objectives:

  • Increase awareness on the mental health effects of Cyberbullying
  • Increase Foundation's national recognition
  • Push...

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