Flybondi: Fly with us

Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.

Campaign details

Brand: FlybondiAgency: Grey ArgentinaCountry: Argentina

Objectives

Our efforts were focused on increasing key brand metrics of awareness and brand equity (positioning), changing consumer behavior and improving brand health.

Increase brand metrics & health

A) Brand awareness: Increase current spontaneous brand awareness (pre-campaign 16.2%).

B) Brand consideration: Increase current brand consideration (pre-campaign 13%).

Change consumer behavior

C) Brand equity: Reduce negative brand associations (distrust and insecurity) and increment equity key indicator "Flybondi is a low cost brand", "Flybondi is a more convenient way to fly" and "Flybondi is a brand I can trust".

D)...

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