Campaign details
Brand: FCB Health NetworkAgency: FCB HealthCountry: United States
Why is this work relevant for Creative Strategy?
While the initiative for the campaign was huge, the budget was small. With precisely $4,000 we had to be smart and strategic in our decisions for promotional placement and public relations. The team reached out to key donors who we knew were also interested in championing diversity within science. By leading the charge with a striking campaign and bold call to action, we were able to generate immense support. The result was a total of $700,000 in...