EPM: Sunhats

This case study shows how EPM, a public services company, created a solar power harvesting hat that could provide electricity to remote areas in Colombia, thus increasing brand visibility.

Advertiser: EPMAgency: DDB ColombiaCountry: Colombia

Objectives

Communication objectives.

Awareness: we wanted to create awareness towards the brand’s new technology capable of producing solar energy, while improving the lives of the people of rural areas of Antioquia, Colombia.

Image: We wanted to reflect with a single action all of what the company is made of, it’s vision and it’s mission in people’s life, in one single action that could speak for the company and what it’s objective in Colombia is: improving people lives with services.

Strategy

Rural Colombians don’t have any type of access to technology...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands