Advertiser: EPMAgency: DDB ColombiaCountry: Colombia
Objectives
Communication objectives.
Awareness: we wanted to create awareness towards the brand’s new technology capable of producing solar energy, while improving the lives of the people of rural areas of Antioquia, Colombia.
Image: We wanted to reflect with a single action all of what the company is made of, it’s vision and it’s mission in people’s life, in one single action that could speak for the company and what it’s objective in Colombia is: improving people lives with services.
Strategy
Rural Colombians don’t have any type of access to technology...