Dove: #Stopthebeautytest

Dove, a personal care brand, challenged beauty stereotypes in India with its #StopTheBeatyTest campaign.

Campaign Details

Brand: DoveAgency: OgilvyCountry: India

Why is This Work Relevant for Creative Strategy?

Imagine a world where everything you were groomed for since the day you could walk, was to one day make you A Suitable Bride.

That's the truth of 90% of Indian women going through an arranged marriage. In the matchmaking process, they face harsh judgement and rejection based on their looks, which diminishes their self-esteem and confidence.

The campaign hits hard on the cultural practice, by questioning the widely-accepted beauty-based judgements in arranged marriages. It's a step towards achieving the Dove...

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