Coca-Cola: Security Cameras
Wunderman Buenos Aires
Advertiser: The Coca-Cola CompanyBrand: Coca-ColaCountry: Argentina
Objectives
As an iconic brand associated with optimism, Coca-Cola has forever invited people to think and act positively, issuing messages that are culturally relevant for each moment in history.
The objective for this campaign was to voice an optimistic message that would be culturally relevant for Argentina and the wider world at a time of economic uncertainty.
Strategy
After conducting global research, fear and a lack of trust in others were identified as the dominant tensions of today's world. People perceive the stranger as...