Cisco: Flip Your Profile
Agency: DDB Group SingaporeClient: Flip Your Profile CiscoProduct:Handheld Camera Device
Objectives
This campaign signposts the role of technologists as the new creative force in ad agencies. It proves brilliantly the work technologists do to reshape creative agencies, as highlighted in AdWeek's article, The Top 10 Technologists: The talents working in digital agencies, traditional agencies, and for themselves' by Ann Forbes Cooper1.
The challenge for this campaign was to impact not just the communication, but to re-engineer the client's products for breakthrough marketing in the new consumer landscape of social...