Advertiser: Cheburashkini BrothersAgency: Ermolaev BureauCountry: Russia
Objectives
The main objectives for the company at the time of entering at the market were:
- Creating a high-quality product line under the brand, demanded by target audience.
- Becoming a significant player of the premium market in Moscow and Moscow region (with not less than 500 distribution outlets and market share at least 5% in the medium and price segment and in premium segment)
- Becoming a popular brand and achieving the top-3 among the players of premium dairy products in Moscow and Moscow region.
Strategy
Cheburashkini brothers are the...