Campaign details
Advertiser: Centro Cuesta NacionalBrand: Centro Cuesta NacionalAgency: Ogilvy Dominican Republic Santo DomingoCountry: Dominican Republic
Objectives
- Commercial objective: The Invisible Fish was not created with a commercial objective in mind, it was part of theCorporate Social Responsibility of CCN and its brand Jumbo.
- Marketing objective: The action was not oriented to generate sales, just to generate awareness about the parrotfish situation.
- Communications Objectives: Generate awareness about the importance of parrotfish in the creation andconservation of Dominican beaches and the devastating consequences of its uncontrolled consumption on theDominican economy which...