Campaign details
Brand: Cashmere, Purex, SpongeTowels and ScottiesAgency: Broken Heart Love AffairCountry: Canada
Why is this work relevant for Creative Strategy?
This brief was multi-faceted in its ask: First we had to communicate 4 consumer brands and connect them to a corporate brand in Kruger Products, which had never meaningfully been communicated in the past. We were tasked with also communicating that these products were all made in Canada. We had to do all of this at the beginning of the pandemic (March in Canada) and, in doing so, we had to attempt to anticipate...