Canadian Centre for Child Protection: Happy Birthday, Twitter

The Canadian Centre for Child Protection, a charitable organisation, launched a campaign against Twitter and other social media platforms, using a powerful video of real survivors of child sexual assault.

Campaign details

Brand: Canadian Centre for Child ProtectionAgency: No Fixed AddressCountry: Global

Why is this work relevant for Creative Strategy?

The Canadian Centre for Child Protection has known for a long time that big tech is the enemy when it comes to allowing child sexual assault material to spread, with Twitter being among the worst. The Canadian Centre for Child Protection asked repeatedly for changes to be made with no results, so the idea to go on the offensive instead of always playing the nice guy finally brought this issue to the masses.

Background

Child...

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