Campaign details
Brand: Campbell'sAgency: Leo Burnett ChicagoCountry: United States
Why is this work relevant for Creative Strategy?
The agency was initially tasked with a typical seasonal brief – to create brand relevance and breakthrough during a cluttered holiday landscape. We took this ask and re-interpreted it to find a way to deliver value to consumers in a way that only Campbell's – a brand with a 150 year legacy and a household name in America – could. We conducted proprietary research to understand how the Thanksgiving holiday and holiday hosts would be impacted by a...