Burger King: Twitter bait

Burger King, a fast-food brand, launched its Twitter Bait campaign in the USA to drive conversation and hype about the reintroduction of Funnel Cake Fries to its dessert menu.

Campaign details

Brand: Burger KingAgency: MullenloweCountry: United States

Objectives

Burger King was bringing Funnel Cake Fries back to their dessert menu. With no media budget available for the launch, they tasked us to create an organic social campaign that would accomplish the following objectives:

Beat average product sales volume for dessert products.

  • Target: 35% product sales volume lift. Burger King typically sees an average of 7.45 AUV (average-unit volume per store, per day) for desserts during the initial (10-day) launch. We aimed to beat the average by 35%, to 10 AUV.

Drive substantial campaign mention...

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