Campaign details
Brand: Burger KingAgency: MullenloweCountry: United States
Objectives
Burger King was bringing Funnel Cake Fries back to their dessert menu. With no media budget available for the launch, they tasked us to create an organic social campaign that would accomplish the following objectives:
Beat average product sales volume for dessert products.
- Target: 35% product sales volume lift. Burger King typically sees an average of 7.45 AUV (average-unit volume per store, per day) for desserts during the initial (10-day) launch. We aimed to beat the average by 35%, to 10 AUV.
Drive substantial campaign mention...