Campaign details
Brand: Burger KingAgency: DAVID São PauloCountry: Brazil
Objectives
The fast food market in Brazil has always been a competitive one. However, there was one service that seemed to be leveraged by all Burger King's main competitors and that put those brands even closer to our consumers: their apps. It seems simple, but with limited space on their phone for photos, social media and brand apps, gaining a place on Brazilian consumers' phones as that undeletable, indispensable app was the ultimate win.
Our mission was to leverage Burger King's app to its full potential,...